Social & Digital Marketing (eBusiness 5M0828)
The main aim of the course is to allow students gain practical and theoretical appreciation of the role played by technology in business today. It offers a wide range of subjects and allows students to appreciate the opportunities presented by the web and e-Business to successfully market products and services.
There is a large demand for people who are able to use technology in their position in a business and take advantage of the all the opportunities offered through eBusiness. Students may seek immediate employment in a range of business or marketing concerns. This qualification can be used to progress to certificate and degree programmes in I.T. colleges or universities.
Graduates may pursue a diploma or degree in many universities or IT colleges around the country. There are now a large range of certificates, ordinary and honours degree courses available to graduates on the newly expanded QQI links programme. The E Business option will allow students to progress to universities like NUIG and UCC as well as courses in ITB, Tallaght, Letterkenny and DIT to pursue ebusiness, or marketing, or business information systems options.